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Elizabeth Kelly

Dental practice pioneers credit-crunch tooth whitening

756263671 AVARp S Dental practice pioneers credit crunch tooth whitening

Richard Fretwell of Guidepost Dental Practice.

A dental practice in Northumberland has been selected as the first in the North East to supply a new system of professional teeth whitening.

The Guidepost Dental Practice near Choppington, run by leading cosmetic dentists Richard and Josie Fretwell, is one of an elite few UK practices licensed to supply Smilestrips and is offering free consultations to launch the new system.

Professional whitening treatments supervised by dentists can cost anything from £350 to £500. The new Smilestrips systems costs only £45 for a 14-day course and offers the security of assessment by a dentist.

“We are delighted to have been chosen to supply this system which we rate very highly,” said Richard Fretwell. “It has just arrived in the UK from the USA and we are expecting demand to be high. People in the North East are becoming much more aware of the value of good dental hygiene and treatment as well as the ways in which they can improve the appearance of their teeth.

“Unlike some other products Smilestrips do not strip the enamel off your teeth. It is fool proof to use because each strip contains the exact amount of whitening gel you need already in place so there is no damage to healthy teeth.”

Smilestrips are only available from a dentist under prescription after an assessment. They are worn daily for just 30 minutes for up to 14 days to achieve professional whitening, are thin, flexible and comfortable to wear.

“We have had patients buying whitening strips from America and trying them back at home,” said Josie Fretwell, “but this can lead to problems and damage if they are not used correctly. Now we have our own whitening system and it gives great results at a credit-crunch price. “The 6% hydrogen peroxide used in Smilestrips gel is the highest legal amount so everyone needs an initial assessment with us to make absolutely sure the system is suitable for them. Once they have a prescription it can be repeated so teeth can be kept pearly white for a fraction of the cost of regular laser whitening,” she added.

Smilestrips are available from Guidepost Dental Practice (www.guidepostdental.co.uk) and a free consultation can be booked on 01670 822 060.

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